Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Among the most influential style homes in the world. Its world achievement was not constructed by means of classic internet marketing or mainstream traits, but via a Daring philosophy: problem the norm, split conventions, and Allow originality communicate louder than reputation. This unconventional strategy became the foundation for CDG’s globally expansion.
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CDG obtained international consideration by presenting clothes that turned down conventional ideas of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the desire of global trend editors and buyers early while in the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie identify and attracted loyal buyers from every corner of the globe.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with images taken at Auschwitz focus camp, as well as controversy received international protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The model's title was impressed by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Wintertime assortment dealt with the concept of your persona,[fifteen] the alternative ways to present one's self to the world. Fusing personalized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was another assortment that mixed the feminine Using the masculine.
CDG built a strong distribution program by placing its solutions in best luxurious vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the model access to elite shoppers globally although preserving its inventive integrity.
In 2017, the business launched a whole new fragrance, Concrete, and marked its launch while in the US having a evening meal curated from the artist and chef, Laila Gohar.
Each individual retailer was built as an artistic Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail working experience.
With all the increase of shopping online, CDG expanded its attain by presenting collections through official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, earning pieces such as the Comme Des Garcons Enjoy Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations in the world, aiding CDG get to world wide mainstream visibility though staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.
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The business also creates a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]